High-quality backlinks create a network of interlinked authoritative sites that constitute a so-called “lease of faith” from one site to the next. By doing so, they connect readers, creating a bigger audience and thereby boosting each site’s organic traffic. In turn, this bolsters SEO rankings and search engine performance.
By giving your site context within that network, high-quality backlinks offer a vote of confidence for both your site’s validity and significance. Once Google recognises your site as part of a respected online community, it acknowledges the relevance of your site, registers votes of confidence, and boosts its ranking accordingly.